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5 June 2024
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Wool
Market Commentary

Wool Report: Optimistic Market Trends

In a recent interview with Rowena Duncum from The Country, Rachel Shearer, the new Acting General Manager for PGG Wrightson Wool, shared her insights on the current state of the wool market and highlighted notable community support initiatives.

Transition to Leadership

Rachel Shearer, who has stepped into the role of acting GM following the passing of Grant Edwards, expressed her gratitude for the warm welcome she has received in the wool industry. With a background in sheep farming and extensive experience in leadership roles within PGG Wrightson, Shearer brings a deep-rooted passion for the industry to her new position. Previously the GM of People and Safety and is the executive director of bidr, an online livestock auctioning platform.

 Wool Market Outlook

Shearer reported a hint of optimism in the wool market, with solid auction results and high clearance rates observed over the past month. An increase in urgent bidding from buyers indicates a positive trend. Early season crossbred wool is starting to come forward, and despite challenges in various regions, the quality is promising, suggesting strong support at upcoming auctions.

Shearer highlighted a mixed demand scenario in Europe, as shared by the GM of Export, Palle. On one hand, there is strong demand from the cruise industry for crossbred carpet wool, leading to significant price increases in auction prices for bellies, pieces, and yellow shear. On the other hand, fine wool for fashion continues to face reduced demand as consumers become more cautious with their spending.

Pictured: The South Island Wool Team turned 'Pink' for the day in support of IHC Calf & Rural Scheme.

Community Support Initiatives

PGG Wrightson continues its longstanding tradition of community support with its annual "Go Pink" campaign, now in its 42nd year. This initiative raises funds for the IHC Calf & Rural Scheme. 

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