Planning ahead the key to success for buyers and sellers

For anyone planning to sell or buy a dairy herd this autumn, the guidance is clear: talk to your PGG Wrightson Livestock representative today.

On the back of strong global prices, herd sales last year were solid. Although the payout trend is less buoyant this year, demand for herds should remain consistent, meaning those who prepare early will do best in the current market.  

Market enquiry generally tends to liven up from late January, in advance of the main season for herd sales from late January through to early May. Trends favoring hybrid on-farm dispersal sales have prevailed in recent years: auctions on farm, with bidr in attendance opening up participation to buyers far and wide. Some 2023 dairy herd sales are already on the calendar.

Sellers who organise early, confirming dates and putting a solid marketing plan in place, will ensure optimal exposure, enhancing reach into social media channels, and giving the PGG Wrightson Livestock team the maximum opportunity to put the word out.

Purchasers are generally looking for high quality, well recorded cows, with good figures and proven production. While some will take geographic location into consideration, others are prepared to range throughout the country to meet their needs.

With plenty of options available, for anyone seeking to buy a dairy herd this season, preparation, including as much research as possible into what is in the market, is money in the bank. That research is better undertaken using the PGG Wrightson Livestock team to gain an advantage.

Check Agonline for a schedule of dairy herd sales: https://www.agonline.co.nz/for-sale?stocktype=dairy